The Playlist Generation

Description

The Playlist Generation is a music subscription service that creates custom playlists and provides sonic branding and music supervision services.

While at The Playlist Generation I formalized and executed strategies, leveraging relationships to expand the business into new verticals (rental apartment buildings & cruise lines) while continuing to the grow traditional business model (hotels & restaurants). I was also responsible for the music supervision department overseeing projects for clients like Beachmint, David Yurman & SBE.